Blogging will go on spreading in China, because it has advertising potential, it is the extension of media and it affects politics.
Blogging has great advertising potential in China. In January, 2006, an ad appeared on a blog, which belongs to Hong Bo, who is a famous IT pundit. That was the first time in China. After that, the number of blogs has been increasing violently, so does the number of ads on the blogs. A lot of bloggers are looking forward to make money from blogging. As blogging develops, bloggers are gradually divided into different groups, according to their interests, occupations, etc. Therefore, the ads will aim directly to different specific groups of people. Adverting on blog will greatly develop and prevent blog’s disappearance.
Blogging is the extension of media. Almost every person can have a blog if he or she wants to. The freedom on blogging puts up the characteristics of media. In 2005, there is a big earthquake in Jiujiang, Shanxi Province. It is a blogger who first publish this piece of news. “A new technology makes it easier for individuals to create and share information.” (Kevin Maney, 2005). Therefore, news and information will spread faster than ever before.
Blogging begins to affect China’s politics. Chinalab.net estimates that the number of Bloggers in China will increase to 16,000,000. It is easity to make several famous persons shut up. However, it is impossible to keep 16,000,000 people’s mouths shut. Early this year, during the period of NPC (National People’s Congress) and CPPCC (Chinese People’s Political Consultative Conference), the representatives of NPC first time collected opinions from the bloggers. Due to blogging’s increasing effect on politics, it won’t be a bubble.
Blogging in China won’t “die”, for its advertising potential, media extension, and effects on China’s politics.
Blogging has great advertising potential in China. In January, 2006, an ad appeared on a blog, which belongs to Hong Bo, who is a famous IT pundit. That was the first time in China. After that, the number of blogs has been increasing violently, so does the number of ads on the blogs. A lot of bloggers are looking forward to make money from blogging. As blogging develops, bloggers are gradually divided into different groups, according to their interests, occupations, etc. Therefore, the ads will aim directly to different specific groups of people. Adverting on blog will greatly develop and prevent blog’s disappearance.
Blogging is the extension of media. Almost every person can have a blog if he or she wants to. The freedom on blogging puts up the characteristics of media. In 2005, there is a big earthquake in Jiujiang, Shanxi Province. It is a blogger who first publish this piece of news. “A new technology makes it easier for individuals to create and share information.” (Kevin Maney, 2005). Therefore, news and information will spread faster than ever before.
Blogging begins to affect China’s politics. Chinalab.net estimates that the number of Bloggers in China will increase to 16,000,000. It is easity to make several famous persons shut up. However, it is impossible to keep 16,000,000 people’s mouths shut. Early this year, during the period of NPC (National People’s Congress) and CPPCC (Chinese People’s Political Consultative Conference), the representatives of NPC first time collected opinions from the bloggers. Due to blogging’s increasing effect on politics, it won’t be a bubble.
Blogging in China won’t “die”, for its advertising potential, media extension, and effects on China’s politics.
